In digital marketing, User-In digital marketing, User-Generated Content (UGC) has long reigned supreme as a potent tool for driving engagement, building brand awareness, and generating conversions. However, amidst the ever-evolving landscape of online advertising within the eCommerce industry, some experts are now questioning the relevance and effectiveness of UGC. This article delves into this debate, exploring the arguments for using UGC in today’s marketing landscape.

This article delves into strategies and will explore real examples of using UGC in the digital marketing landscape of 2024 and beyond. It provides a comprehensive overview of the emerging trends and techniques to revitalize UGC and unlock its full potential for eCommerce businesses of all sizes. UGC is definitely not gone. In fact, things have taken a pretty wild turn recently. Remember the old days of forums and blogs? Now, UGC’s all about social media, and it’s a game-changer for how brands in the eCommerce industry and consumers interact.

Check this out: about 54% of social media folks share their thoughts on products and brands on platforms like Instagram or X. And get this: 56% of people look to social media for product recommendations. That’s huge, right? eCommerce businesses should get savvy by urging customers to share their experiences and reviews online. This approach is not just about building trust; it also keeps the content relevant and updated. Here’s the interesting part: Many millennials (around 86%) and baby boomers (72%) view UGC as a reliable indicator of a brand’s quality. Meanwhile, Gen Z tops the chart in UGC consumption across social media, with all these age groups averaging 5.4 hours of consumption.

Moreover, an overwhelming 92% of consumers place more trust in recommendations from peers than in traditional advertising, including recommendations from people they don’t know personally. UGC is also turning social media into massive shopping spots. Platforms like Instagram, TikTok, and Facebook are now like one-stop shops, from finding a product to actually buying it. And here’s a kicker: 79% of people say UGC really sways their shopping choices, with 84% of millennials admitting it affects their purchases.

Oh, and online shopping? UGC is boosting conversion rates by a whopping 9.2% Brands that want to stay ahead are all over this trend. So, what do you think so far? May I give you an idea what a successful ecommerce group asked me after going through the entire article. About two weeks had passed.

If I was an advertiser, I would be seeking out genuine platforms like Feedonomy or BrowSearch who are now offering advertisers product or shopping ads 100% Free! In other words, you can list product ads manually or import your entire product feed csv. The same product feed they are currently using for Google or Facebook.

That is not all. Besides not paying for ads consumers who shop on their platform get to enjoy lower prices as the sellers are not paying PPC or any marketplace success fees.

I thought you mentioned something about advertisers not paying to list their products and what about equity?  The platform will be owned by the advertisers.

100% of equity will be divided into equal share blocks. That is also true, but it can only be gifted to between 150 -300 advertisers so not all sellers will literally own their own advertising networks.

All of this is great, especially for the youngsters. Do you remember how much time we spent on social media? Ex. My-Space and Google I agree wasted time we populated their platforms and made them billionaires.  What did we get in return is typically nothing companies can change their policy and their T&C. Your content is suddenly not yours and the hours of work adding creating content are all gone. I really did remember.  All I could think of is maybe those Gen X or whatever they call teenagers today will profit not only from their behalf but symbolically from all of us who thought we were building something together all the lies they told us.

I should not mention this but I will what the hell. If advertisers or even several were willing to do some work taking the road less traveled, it could not only save them in the coming 10 years, but it may just see them as billionaires. They would make more money from their shares than their ecommerce business.

 I hope that is true. What I also mean is forever it seems Google and the other big hand or big fingers are really making huge amounts of money from advertising, and they have put seller against seller in a way to deflect the blame from themselves. Today I see fantastic content with over one million subscribers and these talented hard-working creatives only receive a cent on the dollars imagine doing all that work making millions for the billionaires and still having to beg consumers for a few USD so they can symbolically purchase themselves a cup of coffee.

I hope those smart young people who realize big fingers will do basically anything to keep earning the big money without caring in the world so if you create content get tough work together and fix the situation by force if you must. I don’t mean violence or terrorism I am sure you understand that.

I am concerned that if you take the demand for advertising and the supply. The supply are the few big fingers but everything being equal it is tiny three or four fingers he demands look at the number of websites ecommerce and the rest with another billion souls coming online as we speak. Please don’t get me wrong. I really hope to see creatives earning what they deserve. I am talking about some new creator billionaires as well.

But remember other sellers are not the enemy I know it’s been positioned to look like that by guess who? No sellers have always been there, the problem is advertisers have a total opposite goal strategy to their by default marketing partners. In other words, the gambling model for advertising is causing advertisers (Sellers) to become junkies they are addicted imagine fighting competing putting higher and higher bids not once a month but on every single listed 24/7 I don’t believe the millions of new small and medium (growing) websites are going to be able to compete.

If PPC (Pay-Per-Click) advertising rates keep rising the way they have over the last 5 years according to two professionals I will not mention the company. Online commerce will soon take over from oil and gas as the industry is causing inflation and in turn it will literally destroy almost 90% of smaller online sellers.

We have some powerful content so please pace yourself. To give you an idea we have just begun I guess we have covered two pages, only around 120 left but it gets more interesting, and it is full of opportunities.

They use UGC and social media to connect with their audience and drive sales. So yeah, UGCs evolved a lot of the time and are shaping how we shop online. Let’s explore insights from our partners, who are experts in Shopify and the eCommerce industry, about the anticipated changes in UGC for 2024

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Thanks Eve Freedom @Feedonomy

@BrowSearch