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abby wren
Photo: Courtesy of Benefit Cosmetics.
You know when you just meet someone and know they’re a star? That was me, in Tucson, Arizona, this past April, for the fourth year of Benefit Cosmetics’ Brow Search, their annual nationwide makeup-artist competition to find the best in brows. Abby Wren was one of 24 finalists picked from nearly 3,000 entries to be an Arch Outlaw on Tanque Verde Ranch in Tucson, AZ. Wren is a makeup artist and alopecia awareness activist, having lost her hair in high school and embraced by nearly 180k followers on TikTok and 126k on Instagram, with her colorful, wacky, fascinating approach to makeup. And it’s not just all an aesthetic, either — the same kind, generous Wren you see on the internet was the first person to greet me, with the same amount of  warmth, grace, and openness. That’s an art form, in my opinion — and straight away, I knew I was in for a fantastic and fun week of yeeing, hawing, and brow artistry.
The 24 finalists found themselves being coached by three of the biggest names in beauty:  ILuvSarahii, Chloe Morello and MannyMUA, through four days of arch adventures and quick-draw competition hosted by Benefit Cosmetics’s Global Brow Expert, Jared Bailey, and the brand’s Director of Brand Outreach + Brand Ambassador, Maggie Ford Danielson. The goal of Brow Search is to boost and foster the next generation of aspiring makeup artists, all competing for $50,000. The competition was real: The finalists had to make, edit, and post a ranch-inspired video, compete in an obstacle course, and do some archery, both on their brow arches and with a bow and arrow. The trip culminated in Wren’s crowning — giant, pink check and everything — and a bountiful time to celebrate. I, as a member of the press, and an uninvolved observer, may have said, “If Abby doesn’t win, I riot at dawn,” but I’m not claiming I had any form of power or decision making here, just a gentle prod here and there. The brow competition winner without eyebrows: You can’t get much better than that, can you?
Regardless, I couldn’t turn down the chance to talk to Wren herself about winning Brow Search, her journey as a makeup artist, and how she may have had the best spring 2022 of any makeup artist on Earth.

Talk me through how you got here, your story as a makeup artist.

My story starts back in my tiny hometown of Polson, Montana where I grew up. I lost all of my hair to the autoimmune disease Alopecia Totalis back in 2006, right before entering my freshman year of high school, and it was devastating. The condition causes my immune system and white blood cells to accidentally attack hair follicles, resulting in hair loss. After losing my hair, eyelashes, and eyebrows, I struggled to find new ways of expressing my femininity, so makeup really became that outlet for me and grew into my greatest passion. I went on to get my B.A. degree in Psychology and Art in college, then on to study editorial makeup artistry at JCI Institute in Vancouver, B.C., Canada a few years later.
After finishing school, I worked in Denver, Colorado as a freelance makeup artist, and that’s where I really got my hands dirty in the industry. I took every job that I could get, from assisting other artists, doing bridal makeup, fashion and runway shows, editorial shoots, creative makeup — if it involved makeup artistry of any kind, I did it. That first year, I even remember taking my business cards around town and dropping them off by hand at bridal shops, Quinceañera shops, and production companies, in hopes of getting hired and to get my name out there.
Since then, it’s been a wild evolution: My fiancé, Wade, and I moved out to Los Angeles and things really started to change from there. I started to open up about my story online through social media, and began sharing a lot more about my experience losing my hair to alopecia. I found that a lot of other people actually had the same challenges with the condition, but so many people wear wigs and try to cover it, rather than embrace it. In 2019, I stopped working on clients, and started creating bold makeup looks on my own face, using my bald head as my canvas to spread awareness about Alopecia, and how important I feel it is to embrace any circumstances that make us ‘different.’ Every single part of that crazy journey led me here to where we are today!

What’s it like to be the winner of a brow competition, especially as an alopecia activist who, well, doesn’t have them?

It still feels a bit surreal, honestly. For so long, I valued myself less because of my alopecia — for years and years, I struggled with confidence, and actually hid my hair loss behind hats and hair extensions out of fear that someone would find out about my alopecia. Now, being able to take back my power and share my journey through makeup — it’s been the greatest gift of my life to grow into having that perspective. Winning this competition means everything to me. My hope is that sharing my story might reach someone else facing their own unique challenges, and hopefully it gives them courage and confidence to embrace and really love what makes them different.

What was your favorite memory from Benefit Brow Search?

Oh gosh, how could I ever choose just one moment?! There were so many unforgettable memories that we all made together throughout the week. One of my favorites was being able to share my story and my mission on stage with the other top three finalists [Maria Fassrainer and Miguelangel Vivas], and hearing them call my name on that final night. That moment will stay with me forever. Just knowing that my community showed up to support me, that the iconic judges and Benefit believed in me enough to get that far in the competition.. it still blows my mind. Everything came together at that moment and I’ll remember and cherish it for the rest of my life. Core memory, made.

Okay, but everyone was saying you have the most incredible proposal story, making your Brow Search win just an extra-special cherry on top of a fantastic few months for you — can you tell us about it?

Oh my gosh, yes!! My amazing man — still getting used to saying fiancé! — Wade proposed just a few weeks before the trip, so it was incredibly special to celebrate with my new Benefit family and all of my new friends at the competition! Wade and I met almost five years ago in Vancouver, while I was going to makeup school there and he was in Victoria, British Columbia on a work project. He slid into my DMs after seeing my pictures on Instagram and said that he wanted to meet. We’re both originally from Montana, so I figured, Hey… Montana guys are usually good people, sure, let’s meet!
But he couldn’t find a way to get from the island where he was in Victoria to Vancouver. The ferry was fully booked that day, and the little, prop planes weren’t available that day. But he had all of his camera gear with him for work, so he pitched a helicopter company on the spot and convinced them to give him a ride to Vancouver in exchange for making them a marketing video chronicling his journey to meet me! For some crazy reason they agreed, and he flew over in the helicopter to meet me later that day. We fell for each other almost instantly, and went on to move to L.A. together soon after.
Five years later, in March of 2022, I got an email from my old makeup school asking me to teach a makeup workshop back in Vancouver, and I was so excited as I hadn’t been back to Vancouver since I graduated makeup school and moved to L.A. Wade told me that he had a career-defining meeting the same day of my workshop, so he couldn’t come with me to Vancouver. I was obviously super bummed, as that city was so special to us and our story, but I flew up to teach the workshop on my own.
So here I am, just finishing up my presentation that day, and I ask the class, “Does anyone have any last questions for me?” Wade comes bursting through the door, gets down on one knee in front of the entire class, pulls out a ring box with the most incredible black-diamond ring, and says, “I actually have a question for you!” I about choked on my water, I was so surprised, and it was without a doubt the best day of my life. Of course I said, YES! I swear I fall more in love with this man every single day, and he’s the light of my entire life. I can’t wait to be Mrs. Holland!

What advice do you have for aspiring makeup artists, both for beginners or those looking to build relationships with brands and clients and build a social-media presence?

My biggest advice is to stay true to who you authentically are, work relentlessly hard, and be kind. Life has a funny way of steering us in lots of different directions, but I’ve found that if you pour your heart and soul into doing what you love and find a way to give back to others, everything seems to work out ok in the long run.
I’ve personally found that by sharing my story and my work through social media, I’m able to connect with a community that I didn’t even know existed before. Not only that, but now I’m able to be a leader for that community, and lift up others through my artistry and hopefully make a difference in their experience with alopecia. I never knew anyone who looked like me growing up in my small hometown; I felt like a complete alien.
If you had asked 15-year-old me, losing my hair back in high school, where I’d be at age 30, there’s no way I’d be able to predict my life the way it is now. And that’s the best, most beautiful part about life. You just have to stay in the fucking saddle, hold on tight, and try to do some good for others along the way. That’s it.
AUTHORS: ADVERTISE (PUBLISH) YOUR ARTICLES. CONTENT CREATORS: PUBLISH (ADVERTISE) NEWS ARTICLES & *VIDEOS ETC. 100% FREE! INCREASE YOUR ONLINE PRESENCE. GO TO: FEEDONOMY   T&C: 1. ADD A POST TITLE. 2. INCLUDE ONE IMAGE. 3.COMPLETE ANTISPAM QUESTION: 1 +1 =? ANSWER: 11

Under Construction: FPC (Free-Per-Click) Advertising by BrowSearch, Feedonomy & Google Ads. BrowSearch is pronounced “Browse & Search.” At Feedonomy, and BrowSearch, pronounced ‘Browse & Search’

We do not track your activities. You can shop privately without being concerned that you are being tracked. No Emails, spam or strange calls. We respect your privacy. We will not contact you unless you ask for our assistance. 

No Account is required for Browsing or Shopping. You can purchase without creating an account. If you do purchase any item or service all transactions take place on the sellers website. 

Upload your products. or add products individually.  Read about: The BrowSearch-Feedonomy Merchant Center  If you have any questions or requests, please don’t hesitate to contact us. BrowSearch-Feedonomy. Email:  hello@feedonomy.com or hello@browsearch.com

When you add a product please include the direct link (URL) to the products landing page. The link (URL) can be to your website, or marketplace that you use to list your products. As long as the product listed can be purchased from the link (URL)  If you add the wrong link you will probably loose the sale. When listing or adding the product you will see the input box for the product link or URL.

All sales (Transactions & payments) take place on the sellers website, or marketplace.  You are welcome to advertise products on any marketplace including: B2C, B2B, C2B, C2M etc. Amazon, Takealot, eBay etc. BrowSearch is pronounced ‘Browse & Search.’  Get Started Today: Register an Account

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Importing Your Product Feed to Feedonomy Note: Product Ads & Content Advertising is distributed on several websites and platform including BrowSearch & Feedonomy.

However to list product ads please go to: BrowSearch pronounced ‘Browse & Search’

For Content Advertising Articles, News Publishing etc. Please go to: Feedonomy

Thank you for your patience as we upgrade our platform.

You have the option to import your product feed to Feedonomy or add products manually. If you don’t have a product feed csv. don’t worry; we’re here to assist you every step of the way.

Free Per-Click Advertising (FPC)

At Feedonomy, we offer a unique advertising model that sets us apart from traditional pay-per-click (PPC) platforms. We operate on a “Free Per-Click” (FPC) basis, meaning you can advertise your products without the cost of each click.

Feedonomy Merchant Center

Learn more about our Merchant Center and how it can benefit your eCommerce business. 

Simple Account Creation

Signing up for an account is a breeze. Go to Register, add a Username, Email address, and password. The Application Form should open automatically.  All we need is your store name. The other fields can remain empty. You can always add more details at a later stage. 

24/7 Availability

With Feedonomy, your product listings are available to shoppers around the clock, 24/7. We also encourage you to explore other advertising networks and platforms that may allow you to add your listings free of charge.

Understanding the Strategy of Leading Ad Platforms

Many leading advertising platforms have shifted their focus towards Digital Advertising (DA) and are offering free listings to gain market share. They understand that once your free listings don’t perform, you’re more likely to stick with their platform when you decide to start a paid ad campaign.

Unbundling the Casino-Like System

The current advertising landscape can be likened to a casino, where the supply side is dominated by a few giants. These companies have invested heavily in DA, essentially creating a monopoly on global advertising. This system forces sellers to bid against each other for visibility.

A Shift in the Ecommerce Business

Ecommerce businesses, especially those without the economies of scale of giants like Amazon and Walmart, need to adapt to survive. The key to their survival lies in finding an alternative to the current go to advertising networks as their medium to long term marketing partners. If you take the strategy of these networks and that is to increase global  advertising costs continually.

When formulating your medium to long-term marketing strategy to choose companies that have intrinsically opposite strategic goals to you is a mistake. Put it like this I would guess the average advertiser does not have as their primary strategy to increase advertising rates globally and continually until advertising costs are the most expensive in the history of our planet.

Need I say more when in my opinion the advertisers primary strategy is the complete opposite of the advertising networks!

I fear in the medium term most of the small ecommerce companies will have to merge if possible or will no longer be in business in the next 2 -10 years! Unless they work together and come up with a novel smart yet simple solution; and that includes owning their own advertising network.

BrowSearch, and Feedonomy are the world’s leading FPC (Free-Per-Click) advertising networks. BrowSearch is pronounced ‘Browse & Search’ We are 100% advertising centric. That does not mean after we have appeased our shareholders. That is not 100% advertiser centric. In fact, that is not even 10% advertising centric. We are 100% advertiser centric as all our shareholders are advertisers. Only advertisers can be shareholders.

The only way small and medium size ecommerce companies will survive over the next 10 years is by taking the road less traveled! That incorporates owning their own advertising networks with all strategies and management policies be put to the vote.

The first 200 advertisers to create accounts and begin advertising will get the opportunity to apply for equity. These shares will include equity ownership plus voting rights. This will be explained on our website during the next few months. Go to: https://browsearch.com Contact us: BrowSearch-Feedonomy Email: hello@feedonomy.com     

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ADVERTISE YOUR PRODUCTS & SERVICES 100% FREE! FPC [FREE-PER-CLICK]™ ADVERTISING - BROWSEARCH, FEEDONOMY & GOOGLE SHOPPING
BrowSearch MPR 'Medicine Price Registry' Check the price of any medication in South Africa. Save money by telling the pharmacy if Generics are available! Check to see if your pharmacy is overcharging you as medication prices are controlled in South Africa.
*Your existing advertising campaigns will not be affected! BrowSearch is pronounced ‘Browse & Search.’

Feedonomy assists clients manage their advertising campaigns and optimize their product feed.  Feedonomy advocates ad., networks like Google Ads. and Microsoft-Bing. However, choosing one or both of these networks as your primary (DA) Digital Advertising partner is a mistake. 

They may be the go-to networks and even the most proficient option at this time. Simply due to their reach it makes sense. But when formulating your marketing strategy; ask yourself if it is in your best interest? Read more. Courtesy Feedonomy. Feedonomy is the Feedonomy in BrowSearch-Feedonomy. Email: help@feedonomy.com  – 23, October 2023.

Shopping Engine ∣ Content Engine

Our Shopping Engine & Content Engine are both Advertising Networks. The former Product Ads; the latter Content Ads. *Both owned by their advertisers. If you sell or create content you can now advertise 100% Free! Plus, own your own advertising network!

E-SCRIPTS: GET YOUR ELECTRONIC SCRIPT @ YOUR PHARMACY WITHIN 60 MINUTES.

NOTE: THIS OFFER IS FOR SOUTH AFRICANS ONLY. (T&C) APPLY.

Shopping Engine ∣ Content Engine

Our Shopping Engine & Content Engine are both Advertising Networks. The former Product Ads; the latter Content Ads. *Both owned by their advertisers. If you sell or create content you can now advertise 100% Free! Plus, own your own advertising network!

E-SCRIPTS: GET YOUR ELECTRONIC SCRIPT @ YOUR PHARMACY WITHIN 60 MINUTES.

NOTE: THIS OFFER IS FOR SOUTH AFRICANS ONLY. (T&C) APPLY.

E-SCRIPTS: GET YOUR ELECTRONIC SCRIPT @ YOUR PHARMACY WITHIN 60 MINUTES.

NOTE: THIS OFFER IS FOR SOUTH AFRICANS ONLY. (T&C) APPLY.

Your Product Headings May Be Perfect For Humans; but AI Algorithms Are Amazingly Smart & Completely Stupid. Shopfilter takes care of the completely stupid leaving you to benefit from the amazingly smart. Shopfilter by BrowSearch-Feedonomy. Browsearch is pronounced 'Browse & Search'

Enhance your product visibility with Shopfilter, designed to connect you with both B2C and B2B audiences. By incorporating multiple Shopfilters, you can target specific demographics and unique markets. Whether it's a thoughtful gift for a teenager or niche products for businesses, Shopfilter ensures your listings reach the right customers through advanced search engine algorithms. Remember, while product names and descriptions appeal to human shoppers, Shopfilter is key to optimizing your search presence. For bespoke options or unique Shopfilters, just reach out via email.

Shopfilter™ ensures your listings reach their intended buyers! Shopfilter is also able to target several markets simultaneously. With Shopfilter you only need one listing instead of several to target wholesale & retail consumers. Get noticed by both business buyers and individual consumers. [How It Works]

Under construction. (Link to a detailed page or section)

Save time by targeting B2C & B2B Consumers with A Single Listing! The target market is the same with bespoke listings reaching both Marketplaces. With a Single Heading, Image & Description Your single listing takes the place of two or three bespoke product ads. Your online presence multiplied.

Shop Renewable Energy - South Africa

Sellers and Suppliers of Renewable Energy, Solar & Backup Power - Advertise Your Product Ads.

100% Free Advertising – Note: This offer does not expire.

Sellers: Advertise your Product Ads 100% Free. No (Pay-Per-Click) No fees or costs whatsoever. All transactions take place on your website. See: Advertising. T&C (Terms & Conditions): Advertising is 100% free. Simply include a direct link (URL) to your product page so buyers can complete their purchase.

Authors & Content Creators: Advertise (Publish) Your Content. Advertise (Publish) Articles, Breaking News, Video’s etc. 100% Free! Increase your online presence. T&C (Terms & Conditions): 1. Provide a post title and post content. 2. Include at least one image (max size: 2500px width/height). 3. Complete the anti-spam question: 1 + 1 = ? Answer: 11

Advertisers: Save the image (Below) as your Merchant Store Header Template. Delete the text and add your own branding while keeping the bottom silver band—this ensures your company name stays visible. We apologize for any layout issues, as the Merchant Center is currently being upgraded. Thank you for your patience! If you’d like, email us an image, and we’ll design a temporary header for you at no cost. Rest assured; nothing will be published without your written approval.

This image is more than decoration. Advertisers can use this image as their header template for their BrowSearch-Feedonomy merchant-center-store. The size is exactly 1200x371px.
Sellers save this image to use as your Merchant Store Header Template: 1200x371px - Create an Account

“Did you know that 93% of online buyers will search for you online before making a purchase? That means If you don’t have online presence, you are probably losing business to competitors who do.” 

You can purchase presence. But that is called dull presence. Organic presence is better but Browse & Search is what we call otherwise presence. Real presence can only be given. BrowSearch-Feedonomy increases your online presence. BrowSearch-Feedonomy do not offer advertising. Product ads or shopping ads both free- paid ads are both low level presence.  Online sellers never advertise.  FPC (Free-Per-Click) is not advertising. What makes it advertising? When you see: Promoted; Advertisement; you understand and physiologically we find any type of advertising equal if not worse remember advertising is not remembered like we remember things or places. Advertising is experienced just like we feel when we are violated. According to recent trials in the USA. Advertising works like racism we tell ourselves we are above these basic basis but all it takes is a slight emotion to light the fuse and we dont go slowly down the hill but we begin at the bottom and have to justify and trougle to get back to how we want to be seen & believed. The feeling we had can be given a number the number under 10 if we divide it by 2 and we add 3 is our racist maturity. 

 Sellers pay no advertising or marketplace costs. Let Feedonomy optimize your product feed. Sellers upload your product feed file CSV. And you can add listings manually.

All sales take place on the seller’s website. Sellers costs are reduced by 15-35% as your product feed management and optimization are free. No agency fees or advertising fees whatsoever.

BrowSearch-Feedonomy recommends sellers pass on their savings! While we cannot and would never try to force sellers to reduce prices. We will provide incentives “Gifted equity” A No Brainer.

Sellers to pass most of their savings onto the consumer.

We do this by offering sellers equity in BrowSearch-Feedonomy as members of BrowSearch-Feedonomy (Co-op.)

Thus the magic number between 150-300 account holders will be gifted over 99% equity and voting rights in Browsearch-Feedonomy. sellers may receive an equal share (membership) of this platform, making the seller not only guaranteeing the seller that listing and selling remain free but making it possible for sellers to sell their membership to any other seller for a profit. Consumers, our privacy policy in a nutshell. We will never track you or collect any personal details. BrowSearch is pronounced Browse & Search l Browsearch.org

Email: hello@feedonomy.co.za  BrowSearch (Co-op.) Feedonomy SA Email: hello@browsearch.co.za

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